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  1. Home
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  3. Demystifying Mentalities
  • Cited by 172
Publisher:
Cambridge University Press
Online publication date:
January 2010
Print publication year:
1990
Online ISBN:
9780511607691
DOI:
https://doi.org/10.1017/CBO9780511607691
Subjects:
Life Sciences, Sociology: General Interest, Cognitive Psychology, Anthropology, Anthropological Theory
Series:
Themes in the Social Sciences
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Book description

If faraway peoples have different ideas from our own, is this because they have different mentalities? Did our remote ancestors lack logic? The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd rejects this psychologising talk of mentalities and proposes an alternative approach, which takes as its starting point the social contexts of communication. Discussing apparently irrational beliefs and behaviour (such as magic), he shows how different forms of thought coexist in a single culture but within conventionally defined contexts.

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